WordPress theme
Launch your own website tools subscription business
007AJ Expert is an all-in-one WordPress theme with 20 traffic, SEO and security tools, Free/Pro/Enterprise memberships, Stripe and PayPal billing and a member dashboard. No plugins required.
The demo uses fictional sample data, resets every hour and never contacts outside services.
Your business, your revenue
Sell the tools website owners already pay for. Keep 100% of it.
Website owners already pay monthly for analytics, SEO suites, uptime monitoring and security scanning, often to four different companies. This theme lets you sell all of it in one subscription under your own brand. You set the prices, the money goes straight to your Stripe or PayPal account, and there are no per-sale or plugin fees.
What you can charge (the built-in plans)
These are the theme's built-in starting prices. You can change every price, plan name and site limit in one screen.
What customers already pay elsewhere
- Plausible (analytics) Starter from $9/mo for up to 10k monthly pageviews Source
- Fathom (analytics) From $15/mo for up to 100,000 monthly pageviews Source
- Semrush (SEO) SEO plan $139/mo billed monthly ($117.33/mo billed yearly), 5 websites Source
- Sucuri (security) Website Security Platform from $229/yr per site (Basic) to $549/yr (Business) Source
- UptimeRobot (uptime) Solo $13/mo billed monthly ($12/mo billed yearly) Source
US prices as published on each company's pricing page, checked November 1, 2026. Prices change; check before you quote them.
Earnings calculator
- Est. card fees / mo
- −$117.71
- Est. kept / mo
- $1,872.29
- Est. kept / yr
- $22,467
Example only. Before hosting, staff time, marketing, refunds and taxes.
| Subscribers | Monthly revenue | Yearly revenue | Est. kept / yr* |
|---|---|---|---|
| 50 | $497.50 | $5,970 | $5,617 |
| 200 | $1,990.00 | $23,880 | $22,467 |
| 1,000 | $9,950.00 | $119,400 | $112,337 |
* After estimated card fees of 2.90% + $0.30 per monthly charge. Examples, not guarantees.
Running costs vs. revenue
Stripe: 2.9% + 30¢ per successful US card charge. PayPal Checkout: 3.49% + 49¢ per US transaction. No monthly fee from either for standard pricing.
$0 to start. Traffic, SEO, uptime, change monitoring and security checks run on your own server. Breach data comes from the free public Have I Been Pwned list, Search Console is free, and Google Safe Browsing is free for non-commercial use (use Google Web Risk for a paid service).
Usage-based. You bring your own OpenAI, Anthropic or xAI key and pay the provider directly, only for the articles you generate.
$0. Payments, tools, monitors, the member dashboard and email sending are built into the theme. No paid plugins, no revenue share.
Sources: stripe.com paypal.com developers.google.com haveibeenpwned.com
More ways to earn with one site
Recurring subscriptions
Pro and Enterprise plans renew monthly or yearly through Stripe or PayPal. Revenue that compounds as you add members.
Free plan that upsells
Free members add one website and use the free tools. Every locked tool shows an upgrade button, and adding a second website asks them to upgrade.
Emergency and one-time services
Sell fixed-price services like hacked-site cleanup, a full backup or a speed tune-up. Orders are paid upfront and land in your admin.
Agencies and web designers
Enterprise covers 10 websites, so agencies can monitor their client sites and pass the reports on.
Content that ranks
The AI writer drafts helpful articles on a schedule, bringing search traffic to your free sign-up.
Affiliate partners
Pay hosts, designers or bloggers a commission (with the affiliate tool of your choice) to send customers to your free plan.
Keep 100% of your revenue. Customers pay your own Stripe or PayPal account. No commission, no revenue share and no paid add-ons from us.
Launch your own website tools business
Your prices, your members, your revenue. Try the full site and dashboards first.
Earnings shown are examples to illustrate the math, not a promise or guarantee of income. Your results depend on your prices, marketing, costs and customers. Competitor prices are listed for comparison only; their plans include different features.
What you get
Everything a website tools business needs
Front end, payments, member area and back office, designed to work together out of the box.
Traffic analytics (7 tools)
- Cookieless tracking snippet with a free overview for every member
- Live visitors, sources and campaigns, engagement and trends
- Goals and funnels with step-by-step drop-off
- Custom events and click heatmaps
- No visitor IP addresses stored
SEO tools (5 tools)
- Site SEO audit with a score and plain-English fixes
- Content grader for any page and target keyword
- Broken link and image checks, batched for big sites
- Rank tracker connected to Google Search Console
- Score history charts for every scan
Security monitoring (8 tools)
- Security headers, SSL, WordPress and tech scans
- Exposed file check and Google Safe Browsing blacklist check
- Uptime and SSL expiry monitoring every 5 minutes
- Change monitor and Have I Been Pwned breach watch
- Weekly email report for every website
Memberships and payments
- Free, Pro and Enterprise plans with editable prices and site limits
- Choose which tools the free plan includes
- Stripe and PayPal subscriptions, monthly or yearly
- Signed REST webhooks with test and live modes
- Self-serve cancel and billing history
Member dashboard
- Add and verify websites by meta tag, file or DNS
- Every tool in one place with locked-tool upgrade prompts
- Live scan progress, results with fixes, alerts
- Per-site monitor settings and email alerts
- Account, plan and billing pages
Content and extra revenue
- AI article writer for OpenAI, Claude or xAI
- One-time service orders, paid upfront
- Emergency help box on the home page
- Projects box to share your roadmap and collect ideas
- Pricing, FAQ, contact, legal pages and articles
Admin
One menu. Everything in plain English.
All settings live under a single "007AJ Expert" menu near the top of your dashboard.
Welcome & setup checklist
A guided list shows exactly what to configure next, with live system status.
Point-and-click settings
Plain-English help under every field, so beginners can set it up.
Test every connection
One click checks Stripe, PayPal, AI, Safe Browsing, Search Console and email, with signup links.
Members and payments
View members, change plans, suspend or delete, and see every payment.
One-click sample data
Install realistic demo content in a click, and remove exactly that content later.
Full documentation
Step-by-step setup guide linked from every admin screen.
Integrations
Connects to the services you choose
Add your own API keys in the admin. Every service is optional, and the site works in sample mode until keys are added.
Product names are trademarks of their owners and are listed only to describe compatibility.
Specs
Built the WordPress way
- RequirementsWordPress 6.2+, PHP 7.4+ (8.x recommended), HTTPS
- PluginsNone required
- LayoutFully responsive, plain CSS and JavaScript, no frameworks
- Background jobsWP-Cron every 5 minutes, hourly and daily; long scans run in batches
- TranslationTranslation-ready, text domain 007aj-expert
- LicenseGPLv2 or later
See it working in under a minute
Open the member dashboard, run the sample tools and click through the admin.