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Image Optimization: The Fastest Speed Win for Most Websites

A single photo straight from a phone can weigh 4 MB, more than the rest of the page combined. On a mobile connection, that is seconds of waiting.

The checklist

  • Resize images to the largest size they are displayed at
  • Use WebP or AVIF instead of JPEG and PNG
  • Add width and height so the layout does not jump while loading
  • Lazy-load images below the fold
  • Write alt text for accessibility and image search

An image checker finds the heaviest files across your site and tells you exactly which page each one is on.

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